Recommendations • 28 Jan 2023

Underrated Local Skincare Brands You Need To Try

Rachel Gibbons • Beauty Expert

#SapotLokal! The pandemic has been hard on us, especially for smaller, local businesses. Moreover, these big brands are made by non-Asians living in non-Asian weather conditions. So lets shine the spotlight on these local brands that deserve your love! Here are 4 Malaysian skincare brands every beauty lover should know about:

1. A La Carte

Skincare made with no fuss: simple, wallet-friendly, no bullshit products. Accessible by everyone, for everyone! They are super transparent with ingredients that each have a meaningful function with each product doing no more and no less that what is specified. Simply choose from their ‘menu’ exactly what you need for you! They take weather in South East Asia into account so all the formulas are lightweight and avoid stickiness at all cost!

Try their bestsellers:

2. Safi

A leading halal brand made free from alcohol and gelatin: this brand is ‘selamat dan suci’! Safi has the world’s largest halal R&D skincare facility to be agile and flexible within the skincare landscape, making them the winner of Trusted Brands Asia in the Female Skincare category!

Try their bestsellers:

3. Kayman Beauty

Kayman beauty’s goal is to not only help people achieve healthy, beautiful and radiant skin but also to instil self-love and confidence! Product development is key with them developing skincare that suits the needs of MALAYSIAN skin in particular!

Try their bestsellers:

4. Cosmoderm

Cosmoderm believes that beauty is accentuated through healthy skin. To shimmer and sparkle in this COSMO (world), it starts with your DERM (skin). They aim to represent modernity and minimalism to provide effortless products suitable for both skincare novices and enthusiasts! They are also halal and cruelty-free!

Try their bestsellers: